Nathalie Jonsson

Science Writer 

What happened after IKEA asked you many personal questions

Sometimes you’re faced with a spread sheet of data and other times you have to read a 50-page report to understand what data the data means. Often there is a story hiding between the numbers that you have to work very hard to figure out.

At other times data is presented in a format that really enhances that story. Ikea has complied its ‘Like at home’ report that for the first time surveyes the morning rituals in 8 cities around the world: Berlin, London, Moscow, Mumbai, New York, Paris, Shanghai, and Stockholm.

In addition to being a compelling way of presenting data, the report also reveals some differences in morning rituals between the different cities. For instance, who knew that people in Stockholm snooze the most, that people in Mumbai and Shanghai wake up more quickly than in the other nations and that Moscow has the highest number of coffee or tea drinkers in the morning.

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